вЂњThe cut scene being the classic example. вЂњLots of games have plenty of hours of video content within them already,вЂќ researcher and University of Oxford Professor Jamie Woodcock explains. WhatвЂ™s happening within gaming, however, is part of a much longer process of the medium entering the mainest of mainstreams. This is, after all, the company that destroyed our notion of there being any distinctive line between a movie, a miniseries, and a television show. That kind of hybridization is NetflixвЂ™s bread and butter. вЂњI watched one of their dev talks about the tool they built for Bandersnatch,вЂќ Elliot says, suggesting that the tool could be used not just for gaming, вЂњnot just for a choose-your-own adventure, but to make nonlinear film.вЂќ Gaming, according to Elliot, offers the company even more fluidity when it comes to вЂњcontent production.вЂќ They have experimented, however, with interactive film experiences like Black Mirror: Bandersnatch and other user-input stories largely targeting kids. After all, Netflix doesnвЂ™t yet have the tools to develop a game at scale. Kicking things off with Candy Crush couldвЂ™ve been a cold but lucrative path to gaming riches, but perhaps the streaming giantвЂ™s opting for a more considered approach. вЂњSo far theyвЂ™ve rolled out casual games to start thatвЂ™s not what Night School does.вЂќ вЂњMaybe theyвЂ™re signaling that they are interested in story and dialogue,вЂќ Elliot tells The Daily Beast. Night School doesnвЂ™t make what indie developer Cardboard ComputerвЂ™s Jake Elliot calls, вЂњstickier games.вЂќ The purchase of Night School, and the continued development of the Oxenfree franchise, is a seismic move for Netflix, which now controls a studio that is well-suited to create games featuring beloved characters with deep, emotionally resonant arcs. вЂњDay to day our studio remains focused on creating great games and maintaining our studio culture.вЂќ вЂњOur plan for OXENFREE II remain as planned,вЂќ a spokesperson told The Daily Beast.

On a recent earnings call, Netflix updated stockholders that theyвЂ™d begun testing downloadable mobile games like Stranger Things 3 in select countries and markets, but вЂњit remains very early days for this initiative.вЂќ They also revealed that Night School Studio, a critically acclaimed game developer acquired by the streamer in late September, has kept up production on the sequel to Oxenfree. Netflix is taking on the gaming industry.

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